“Google Drive” your virtual harddrive.

Its official, Drive is operational. Google’s own cloud storage facility which will rival existing services such as Dropbox, Apple’s iCloud and Microsoft’s SkyDrive.

Google Drive is a place where you can create, share, collaborate, and keep all of your stuff. Whether you’re working with a friend on a joint research project, planning a wedding with your fiancé or tracking a budget with roommates, you can do it in Drive. You can upload and access all of your files, including videos, photos, Google Docs, PDFs and beyond.

Google offer users up to 100 GB of online storage—for a fee. Not to worry, Google will also be offering its non-paying customers  5GB for free. Other changes include an increase of the Gmail inbox size from 7.5GB to 10GB and the Documents tab is now renamed Drive.

Also, if you have an Android device with the Doc app installed, it should now update to Drive or you can just download the app from the Google Play Store, Drive is the key word.

Cloud services have become hugely popular as people seek to access content from a variety of places and devices.

Reports suggest that Google Drive will work with sophisticated image search technology to let consumers sift through a wide variety of document types, including PDF files and photographs. Google is regarded as the leading player in the search business today with its “Google search” functionality.

With Google’s reputation as the world’s No.1 Web search engine with roughly $38 billion in 2011 revenue, Google generates 96 percent of its revenue from advertising, such as the small ads that appear alongside its search results.

With this latest move by Google, one wonders what is going on in the mind of Mark Zuckerberg. Maybe another acquisition of another company (possibly Dropbox and definitely not Microsoft).

Get started with Drive today at drive.google.com/start (Mind you, this is available on request at the moment).

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