The Importance of Google Apps to Your Business

Google Search

Google Search (or Google Web Search) is a web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services. The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers, as opposed to other data, such as with Google Image Search.

Google Search provides at least 22 special features beyond the original word-search capability. These include synonyms, weather forecasts, time zones, stock quotes, maps, earthquake data, movie showtimes, airports, home listings, and sports scores. There are special features for dates, including ranges, prices, temperatures, money/unit conversions, calculations, package tracking, patents, area codes and language translation of displayed pages.

Google’s rise to success was in large part due to a patented algorithm called PageRank that helps rank web pages that match a given search string.

You can carry out a search on information about similar businesses, products and data.

Google Chrome

Google Chrome is a freeware web browser developed by Google that uses the WebKit layout engine as of its latest stable release.

Google Chrome aims to be secure, fast, simple and stable. It allows users to synchronize their bookmarks and settings across all devices with the browser installed by sending and receiving data through a chosen Google Account, which in turn updates all signed-in instances of Chrome.

In term of how secured the Chrome is, it periodically retrieves updates of two blacklists (one for phishing and one for malware), and warns users when they attempt to visit a harmful site. This service is also made available for use by others via a free public API called “Google Safe Browsing API”.

Chrome offers a private browsing feature called Incognito mode which prevents the browser from permanently storing any history information or cookies from the websites visited. Incognito mode is similar to the private browsing feature in other web browsers. Chrome was the second browser to implement this feature, after Safari.

Wondering on fast and responsive the Chrome is compared to other browsers, the Chrome is rated as the fastest browser according to the 2013 Internet Browser Software Product Comparisons by TechMediaNetwork.

Image Search

Google Image Search allows you to explore the web in an entirely new way by beginning your Google search with an image. You can search for an image via the following methods:

  • Drag and Drop: Open and then drag and drop an image from the web or your computer into the search box.
  • Uploading and Image: On , click the camera icon, then select “Upload an image.” Select the image you want to use to start your search.
  • Copy and Paste the URL for an Image: Found an image on the web you’re curious about? Right-click the image to copy the URL. On , click the camera icon, and “Paste image URL”.
  • Right-click an image on the web: To search by image even faster, download the Chrome extension  or the Firefox extension . With the extension installed, simply right-click an image on the web to search Google with that image.


Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Enter a search query you wish to monitor. You will see a preview of the type of results you’ll receive. Some handy uses of Google Alerts include:

  •  monitoring a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a service or tool needed for your business


The new Google Groups is an improved way to participate in online discussions. The service is free and it  supports discussion groups, including many Usenet newsgroups, based on common interests.

You can access Google Groups on your Android™ or Apple® iOS device by scanning this QR code or pointing your mobile browser to:

With Google Groups, you can set up your very own place to communicate and collaborate, safely and securely, with others online. You can use Google Groups to post important information such as student or parent contact information, host online discussions, and manage and archive multiple mailing lists.


Google Drive is a file storage and synchronization service provided by Google which enables user cloud storage, file sharing and collaborative editing. Google Drive which was formerly known as Google Docs is a suite of productivity applications, that offer collaborative editing on documents, spreadsheets, presentations, and more.

Google Drive allows users to create and edit documents online while collaborating in real-time with other users.

The file storage and synchronization service is free and can be accessed by logging into the platform with your Gmail account.

Blog Search

Google Blog Search is a specialized service of Google which is used to search blogs. The Blog Search became “the first major search engine to offer full-blown blog and feed search capabilities”.


Hangouts brings one-on-one and group conversations to life with photos, emoji, and video calls for free. Connect with friends across computers, Android and Apple devices.

There are actually two different types of Hangouts: Hangouts and Hangouts On Air

Hangouts are typically used for private video chats with another person or group of people. They are not recorded to YouTube and only visible to the people you invite to them.

Hangouts On Air are publicly viewable and automatically recorded to you YouTube channel associated with your G+ account. You can invite individuals or circles to join the hangout and up to 10 people (including you) can be on at one time. You can not invite the public to join on air, but by default, they are able to be viewed by everyone.


This is a free Web-based e-mail service from Google that provides users with a free fifteen (15) gigabyte of storage for messages and provides the ability to search for specific messages. The Gmail program also automatically organizes successively related messages into a conversational thread. Some of the features of Gmail are as follows:

  • Lab, Spam Filter, Gmail Mobile, Social Networking, Voice Chat, Gmail Search


Google Calendar is a free time-management web application. Users would need to have an active Gmail Account to use this app.

Google integrated Google Calendar with Gmail, its e-mail service. When sending a message to someone, you can choose to attach an event invitation. Clicking on the option brings up a form. Once you fill out the form, Google Calendar puts the event on your calendar. If the recipient has a compatible calendar program (Google Calendar or Microsoft Outlook, for example), accepting the invitation results in a new scheduled event on his or her own calendar.

You can share your schedule, get access to your calendar where ever you are, get reminders for upcoming events and send invitations. Above all your calendar is also available in an offline mode.


Google Sites is a free and easy way to create and share webpages.

With Google Sites, teams can build sites to share and collaborate on documents, videos, schedules, and more. Or build a public-facing site for your business.


YouTube is a video sharing website where users can upload, view and share videos.

The vast majority of videos on YouTube are free to view and supported by advertising. In May 2007, YouTube launched its Partner Program, a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. There are over a million members of the YouTube Partner Program.

Benefits in a Nutshell

Google Apps offers businesses the following:

  1. Secured access to your data 24/7
  2. Connect to your documents from anywhere in the world
  3. Access your data on any device e.g. iOS, Android, Windows etc
  4. Securely wipe your data on any stolen device.
  5. Enhanced productivity between you and the people you work with. You can edit or comment on a document and your employees would see the changes in real time.
  6. Reduce the overall expenses and the impact of your activities on the environment by eliminating the need for physical servers, archiving centers, printing of papers and travel expense.

For more information on the benefits of Google Apps on your business click on the link.

Credits: Internet

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