Anyone can have a social media “presence”. It doesn’t matter if you’re signing up for Twitter, Facebook, YouTube, or Google+; Managing an online presence is easy for an individual, but what if you have a company that wants to expand the scope of those efforts and bring it to the enterprise? What are some ways to make sure that your brand not only doesn’t self-sabotage its efforts, but becomes successful in the process?
Brian Solis and Charlene Li think that they have the answer. In a new eBook entitled The Seven Success Factors of Social Business Strategy, two of the principals of the research firm Altimeter Group, explore what successful businesses have done to bring their social media strategies in line with their objectives to form a cohesive communication program.