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The 7 factors to help a company build a social business strategy

Anyone can have a social media “presence”. It doesn’t matter if you’re signing up for Twitter, Facebook, YouTube, or Google+; Managing an online presence is easy for an individual, but what if you have a company that wants to expand the scope of those efforts and bring it to the enterprise? What are some ways to make sure that your brand not only doesn’t self-sabotage its efforts, but becomes successful in the process?

Brian Solis and Charlene Li think that they have the answer. In a new eBook entitled The Seven Success Factors of Social Business Strategy, two of the principals of the research firm Altimeter Group, explore what successful businesses have done to bring their social media strategies in line with their objectives to form a cohesive communication program.

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Why You’re Losing Followers on Social Media (and How to Stop)

This morning, you logged into your company’s Twitter account and found that you’d lost six followers overnight. When you checked your company’s Facebook page, you were down 16 likes from just yesterday. And your Tumblr follower count seems several shy of what it was last week.

You’re too afraid to check your Google+ and Pinterest accounts—or to post anything ever again.

Sound familiar? Don’t worry—we’ve all been there. But before you throw in the towel, here’s a checklist of five habits to avoid on your social media platforms if you want to keep your followers. The good news is, if you happen to fall victim to any of them, all you need to do is stop. With a little post pruning, your Facebook Weekly Insights will find their way back to the green in no time. (more…)