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The 7 factors to help a company build a social business strategy

Anyone can have a social media “presence”. It doesn’t matter if you’re signing up for Twitter, Facebook, YouTube, or Google+; Managing an online presence is easy for an individual, but what if you have a company that wants to expand the scope of those efforts and bring it to the enterprise? What are some ways to make sure that your brand not only doesn’t self-sabotage its efforts, but becomes successful in the process?

Brian Solis and Charlene Li think that they have the answer. In a new eBook entitled The Seven Success Factors of Social Business Strategy, two of the principals of the research firm Altimeter Group, explore what successful businesses have done to bring their social media strategies in line with their objectives to form a cohesive communication program.

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Why You’re Losing Followers on Social Media (and How to Stop)

This morning, you logged into your company’s Twitter account and found that you’d lost six followers overnight. When you checked your company’s Facebook page, you were down 16 likes from just yesterday. And your Tumblr follower count seems several shy of what it was last week.

You’re too afraid to check your Google+ and Pinterest accounts—or to post anything ever again.

Sound familiar? Don’t worry—we’ve all been there. But before you throw in the towel, here’s a checklist of five habits to avoid on your social media platforms if you want to keep your followers. The good news is, if you happen to fall victim to any of them, all you need to do is stop. With a little post pruning, your Facebook Weekly Insights will find their way back to the green in no time. (more…)

9 Gmail Plugins to Revive Your Productivity

For years, Gmail has dominated as the standard — even to the extent that the web savvy crowd tends to think less of people who use a more archaic email service, a phenomenon known as domain discrimination. The rationalization goes, why would you keep using a limited email interface when there’s a better product out there?

Along those same lines, your Gmail might be outdated if you haven’t tried some of these handy plugins.Mashable rounded up the best here, which are each available to install as a Chrome Extension, and a few are available on Firefox as well. If you’ve already tried these, tell us your verdict in the comments, and feel free to suggest plugins we might have missed! (more…)

How Twitter can help reduce your business’ overhead cost.

Most of us are familiar with Facebook. Yea that website where you track down a long-lost high school mate or inform people that you are in a relationship but it’s complicated. Don’t mind me, that’s not all that Facebook is about. There are also some wonderful features on Facebook too like the Pages where you can market your product and so on. But we are here to talk about “Twitter” and how SME can maximize it to help reduce their overhead cost.

What is Twitter?
Twitter is an online social networking service and micro-blogging service that enables its users to send and read text-based messages. Twitter is a free service that allows you communicate with the outside world in 140 characters or less.

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Online Security Tips

Does someone want to transfer millions of dollars into your account because they don’t trust their relatives or their government is after them?

Does someone want to pay you to cash cheques and send them the money?

Received a mail from a lady requesting for a long distance relationship? 

Has a dying person contacted you wanting your help to give his money to charity?

Have you sold an item and are asked to accept a payment larger than the item amount?

Did you receive a mail congratulating you on winning a lottery you never entered for?

This are avenues that scammers use to get their preys. (more…)